No matter the marketing guide you decide to check out in 2018, chances are that you will encounter terms like influencer marketing, VR and AR marketing, as well as more than a few digital marketing terms. Of course, we are … Read the rest
The omnipresence of internet has sparked a lot of debates about the traditional media, making us wonder: Are the newspaper dead? Is there no more need for the printed books? And finally, did digital marketing defeat the traditional forms of … Read the rest
There is a perpetual debate being waged about whether companies should implement marketing departments of their own or should they outsource their marketing to outside partners, i.e. marketing agencies. In many cases, it comes down to money, but sometimes other … Read the rest
One of the most common business ideas these days is running an eCommerce company – an online store that exists only on the web. It can be a fantastic way to make a living if you know a market that … Read the rest
The ultimate goal of every small business (or in fact, any business regardless of its size) is to get ahead of the competition, grow and increase its revenue. Often times, it is enough for a company to stick to the … Read the rest
In the last 10 years or so (with the emphasis on the last few), people have gone absolutely crazy for everything digital and everything that happens online. Marketing people, sales people, even the decision-makers; everyone has been totally in love … Read the rest
When we talked about outsourcing in the past, we mostly investigated ways in which small and medium businesses can outsource entire departments and parts of their business. Today, we will be doing something completely different. Namely, we will be looking … Read the rest
It may not look that way, but sooner or later, every business will need some marketing to continue (start) growing. Even if it is something as “tiny and insignificant” as a local fast food restaurant, some marketing will come in … Read the rest
Corporate videos and social networks work together to make businesses successful. When videos become viral, a business is exposed to people around the world, which in turn brings more buyers, clients and customers.
A corporate video promotes a product or … Read the rest